Just when you thought indie cinema couldn’t get any more pretentious, Mehdi Norowzian drops ‘A Time In Eternity’ starring the ever‑enigmatic Leila Hatami and—wait for it—a sales representative. Yes, you read that right: the film’s latest twist is a full‑blown product placement extravaganza that makes you wonder if the plot is actually a 30‑minute commercial for artisanal coffee. The sales rep, whose name is currently a closely guarded secret (probably because it’s “Bob”), will be seen hawking existential dread at the TIFF market. Critics are already calling it “the most subtle advertisement since the ‘Got Milk?’ campaign.”
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